Utilizing Technology to Increase Business Productivity

Business productivity is something every organization strives for. It represents a organization’s ability to successfully execute a business strategy. Technology allows you to maximize your business productivity. While it provides a cost of doing business, technology also provides an opportunity to do more business. It’s made the business world faster, easier and more reliable. Below are some ways technology came make your business more productive:

Virtual Collaboration

Collaboration is essential to business. With the abundance of free applications like Skype and Google Hangout, staff members can work from remote locations and still collaborate with one another. These cloud-based products provide an easy way to discuss ideas, make decisions and share documents. Screen sharing functions allow you to view your customer’s desktop, which is a huge benefit for technical support. These applications also let you to hold virtual conversations with prospective clients.

Simplify Customer Management

Customer relationship management (CRM) software allows you mine customer data and discover untapped business opportunities. Today’s CRM software is highly scalable and customizable. It allows businesses to gain actionable customer insights to streamline operations and personalize customer service based on the customer’s known history and previous interactions with your business. CRM software is also used to manage business contracts, clients and sales leads.

Increased Access

Virtualized desktops have shown to increase their employees’ productivity levels. For employees that are constantly on-the-go or work from remote locations, virtual desktops will allow them to stay connected and working. In addition, employees can access applications and documents from multiple devices. With the abundance of smartphones, tablets and laptops, employes can have access to important data anywhere. Hence, whether employees are at home or on a plane, a virtualized desktop will allow them to be productive in any environment.

Online Marketing

The Internet can play an important role in marketing your business. Picture your website as an online brochure to communicate with current and potential customers about your business, products and/or services. More robust websites allow customers to make appointments, pay bills, ask questions, and conduct other types of activities. Email marketing and social media can also increase awareness of your brand. As a result, you can successfully engage with all customers, new and old.

Technology has changed our society significantly in the last few years. It affects our businesses and everyday lives, and primarily for the better. While these tips are a great, they are just a few ways technology can benefit your business and increase productivity.

Dan is the Chief Information Technology Architect at Kincaid Network Solutions. Connect with him on .

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